About Us

Health Fidelity is a San Mateo, Calif. healthcare tech start-up that was founded in 2011. Our company started as a best-in-class Natural Language Processing (NLP) technology and inference platform to analyze vast amounts of unstructured data in order to provide clinical and financial insights. Our NLP engine was developed in close collaboration with Columbia University, whose faculty and staff continues to work closely with Health Fidelity scientists to advance and refine the engine’s accuracy through a supervised machine learning feedback loop.

Today we are focused on helping payer and provider organizations address risk and quality in value-based payment models through our prospective and retrospective solutions. Our applications were designed with real-world workflow input from UPMC Health Plan, a key development partner and strategic investor in our company.

Leadership Team

Betsy Brookes
Director, Human Resources & Team Member Engagement

Betsy BrookesDirector, Human Resources and Team Member Engagement

With over 20 years’ experience in People Operations in high tech high growth industries, Betsy strives to design experiences and programs to inspire individuals, teams, and organizations to reach their full potential. At Health Fidelity, Betsy manages strategic and tactical HR initiatives including talent acquisition, benefits, and team member engagement.

Betsy is a champion of Health Fidelity’s mission and values, partnering with leadership to create a dynamic environment that fosters collaboration and innovation to attract top minds, and nurture and build top talent. She enjoys keeping pace with the high intensity of growth companies and has a true passion for creating people-driven cultures while juggling everything from process improvement to benefit questions.

Betsy has a Bachelor of Arts in Psychology from Rutgers University. and Society of Human Resources Management (SHRM) SCP certification. Betsy is a dedicated steward of our culture upholding our company values with every team member interaction.

Michael Donlon

Michael Donlon
Vice President, Client Partnerships

Michael Donlon

Michael DonlonVice President, Client Partnerships

Michael brings more than 20 years of direct experience in multiple healthcare disciplines, including provider, payer, medical devices and clinical services. His passion for turning “it can’t be done” into “done” reflects his unique ability to align people, processes, and technology in a way that exceeds client expectations.

At Health Fidelity, Michael is responsible for the company’s business development strategy and execution. He works closely with our partners to identify and close information gaps in order to deliver higher quality care while reducing costs and producing better outcomes. Michael’s vision for Health Fidelity is to utilize its position as a leader in NLP technology to be the catalyst of change in markets such as Risk Adjustment.

Prior to Health Fidelity, Michael was the Managing Director of Accenture’s health management operations practice. Michael was also an early executive at MediCall, a clinical outsourcing startup, where he successfully scaled the company through to acquisition by Cognizant. Michael has a BS in Business Administration from the University of the Pacific.

Craig Gomulka
Chief Financial Officer

Craig GomulkaChief Financial Officer

Serving as CFO, Craig leverages his broad experience across multiple areas, including corporate finance, partnerships, transactions, and software technology, to provide financial and operational leadership to Health Fidelity. Craig’s diverse background allows him to effectively evaluate the feasibility and impact of technology-based solutions, and provide the support and guidance needed by a high-growth company.

Prior to Health Fidelity, Craig has served as an Executive in Residence at the University of Pittsburgh Medical Center (UPMC), Vice President at Highmark Health, Chief Investment Officer of Innovation Works, and director and partner with Draper Triangle Ventures. He has also served on numerous boards such as Axial Healthcare, Imago Scientific, and Bitarmor Systems.

A Chartered Financial Analyst (CFA), Craig holds a Bachelor degree from Colgate University, and a Master’s of Science in Industrial Administration from Carnegie Mellon University.

Adam Gronsky

Adam Gronsky
Vice President, Product Management

Adam GronskyVice President, Product Management

With a passion for synthesizing data into actionable information, Adam helps Health Fidelity clients realize their full potential through the careful application of technology guided by analytics. Adam came to Health Fidelity in April 2015 from UPMC’s Technology Development Center, where he concentrated on medical intelligence solutions for CDI, quality management, and risk adjustment that leveraged natural language processing.

With experience that spans all three sectors of health care – payer, provider and health system, he’s often one of our clients’ most trusted advisors, a role that motivates him to think beyond our current offerings and consider ways to reshape the way in which clinical risk is understood and managed. Health Fidelity’s culture of controlled innovation and exploration is what Adam enjoys most about his work.

A Pittsburgh native, Adam holds a Master’s degree in Health / Health Care Administration / Management from Duquesne University and manages the consultative client services team based there. In the future, Adam’s long-term ambition is to bring together and align business with technology and create the next model of healthcare delivery.

Matt Henning

Matt Henning
Vice President, Engagement Services

Matt HenningVice President, Engagement Services

With more than 20 years’ in healthcare, Matt is a senior executive with an extensive history of rapidly building complex successful consulting organizations across various markets.  Matt started his professional career as an ICU registered nurse and utilizes his strong clinical background to quickly organize, launch and manage complex processes and strategies.  As VP of Engagement, Matt leads Health Fidelity’s initiatives to building strong partnerships with our clients.

Matt has held executive leadership roles with some of the most successful companies in healthcare as well as organizations in various stages of maturity. These companies include Aidan, Inc., a start-up cancer research company developing autologous dendritic cell cancer vaccines, Hill-Rom, Depuy Spine (J&J), and most recently Stericycle Communications where his role was National Vice President of Healthcare Sales.  Matt has extensive experience in developing market strategies, product development, M & A integration, client services development and consultative sales build out.

Henning graduated with his BSN from MidAmerica Nazarene University in 1995 and currently resides in Denver, Colorado with his wife Melanie and their three children.

Pranav Raval

Pranav Raval
Vice President, Engineering

Pranav RavalVice President, Engineering

Pranav manages all aspects of Health Fidelity’s engineering function as head of technology; from development and quality to devops and technical support. He excels at building and aligning engineering teams around common goals and has scaled the Health Fidelity engineering organization to meet the needs of a fast growing client base and a rapidly expanding product portfolio.

Pranav’s expertise centers around delivering high quality software systems of increasing scale and domain complexity. He has managed complex grid computing frameworks as well as massively scalable cloud platforms in domains as diverse as geospatial engineering and catastrophic risk modeling. Prior to Health Fidelity, Pranav was Senior Director of platform engineering at RMS.

Pranav holds a Master’s degree in Computer Science from the Illinois Institute of Technology and a Bachelor’s degree in Civil Engineering from LD College of Engineering.

Andrea Serrra

Andrea Serra
Director, Marketing

Andrea Serra

Andrea SerraDirector, Marketing

The creative catalyst behind Health Fidelity’s brand and communications, Andrea credits her ability to simplify complex concepts into compelling and engaging narratives to her tenure in healthcare. For more than the last decade, Andrea’s career has been devoted to technology marketing across multiple facets of the industry including population health, provider, and payer.

At Health Fidelity, Andrea is the conduit between sales and prospective clients. A data-driven marketer, her primary responsibility is to intertwine the art of B2B selling together with precise marketing automation parameters to develop a reliable revenue engine. The ability to build marketing from the ground up and ‘do it right’ without legacy constraints is what attracted Andrea to the San Mateo startup – that and the promise of getting out of Michigan in the winter months to visit California.

With previous experiences at McKesson, Healthagen, and Accountable Care Solutions from Aetna along with a BA in Economics and French from Albion College, Andrea’s well positioned to attain her vision of maturing marketing into a strategic asset for Health Fidelity.

Anand Shroff

Anand Shroff
Founder, Chief Development Officer

Anand ShroffFounder, Chief Development Officer

Anand is one of the founders of Health Fidelity and is responsible for leading corporate strategy, business development, sales, and marketing. His industry experience coupled with his background as Founder brings incredible value to our commercial efforts as Health Fidelity continues to develop and grow.

Over the last five years, Anand helped found our company, guided the development of its technology and fostered key relationships with UPMC and Columbia University. Prior to founding Health Fidelity, Anand was Vice President of EHR and HIE products at Optum. He came to Optum by way of acquisition of Axolotl Corporation, a visionary company in the HIE movement, where he was Vice President of products. Anand was a founding member of the Oracle Health Sciences business unit and headed the product organization that was responsible for creating the earliest commercial healthcare analytics products in the industry.

Anand has an MBA from the Haas School of Business at the University of California, Berkeley in addition to an MS in Computer Science from the University of California, Santa Barbara. Anand has an undergraduate degree in Computer Engineering from the University of Mumbai.

Michele Slivken

Michele Slivken
Vice President, Finance & Human Resources


Michele SlivkenVice President, Finance & Human Resources

Formerly a Certified Public Accountant and Certified Fraud Examiner, Michele’s had exposure to a wide range of industries and approaches for managing cash, compliance and reporting. This breadth of experience affords Michele great insight into how to manage Health Fidelity’s limited resources to support fast paced growth.

Health Fidelity is Michele’s first foray into healthcare, and she’s fascinated by the dynamic nature of the industry. A veteran of start-ups, she enjoys designing the financial and business processes necessary to make sound business decisions. Her work often intersects with staff development, benefit administration, human resources, payroll, financial modeling and compliance which fuels her passion for learning.

At Health Fidelity, Michele and her team develop internal controls to safeguard company assets and comply with SOX regulations, while making certain financial reporting is accurate and reported to stakeholders in a timely fashion. Michele finds the expanse of responsibilities invigorating, and is gratified seeing results quickly materialize.

Chuck Smolky

Chuck Smolky
Vice President, Sales

Chuck SmolkyVice President, Sales

Chuck is a leader in healthcare sales with over 15 years of experience in creating successful client partnerships. At Health Fidelity, Chuck employs his consultative approach with prospective clients to develop opportunities to address their business objectives and create mutual success.

Chuck is a veteran in the field of enterprise healthcare IT. Prior to joining Health Fidelity, he was responsible for delivering value-based enablement at Aetna’s Accountable Care Solutions group as Vice President. In this role, Chuck built relationships with providers to develop ACO, CIN and PCMH programs. Chuck has also held leadership roles at Cogent Healthcare, where he rapidly grew their acute care business and at McKesson Corporation, where he managed strategic provider relationships throughout the western United States.

Chuck has an Executive MBA from the Katz School of Business at the University of Pittsburgh. He also holds a Bachelor’s degree in Business and Finance from Miami University and is a Fellow of the American College of Healthcare Executives (FACHE).

Phil Strauss

Phil Strauss
General Counsel and Vice President, Operations

Phil StraussGeneral Counsel and Vice President, Operations

Phil is the backbone of Health Fidelity operations; he serves as General Counsel, Vice President of Operations, Corporate Secretary and Chief Privacy Officer. Phil’s areas of expertise include technology licensing, intellectual property management, dispute resolution and compliance. His greatest talent is providing Health Fidelity with the right framework, governance, human capital and infrastructure to support growth and go-to-market execution.

Phil ensures Health Fidelity’s compliance with regulatory and contractual obligations and manages the legal complexities of transactions with clients and partners. He protects the Health Fidelity IP while freeing up his peers to focus on their individual areas of expertise.

Phil has a JD from Duke University and an MBA from the Haas School of Business at the University of California, Berkeley. Phil earned a BA in International Relations from Emory University.

Christina Sung

Christina Sung
Vice President, Corporate Strategy & Product Marketing

Christina Sung

Christina SungVice President, Corporate Strategy & Product Marketing

At Health Fidelity, Christina serves as the link between the inside world of product development and outside world of market strategy. Her time is split between understanding the market needs in order to steer corporate strategy and ensuring that Health Fidelity’s products are properly articulated to resonate with the market. Her background is heavily rooted in healthcare and technology with organizational experiences from small start-ups to large companies such as Kaiser Permanente.

From her vantage point, Christina brings her love of developing solutions to address unmet needs into launching new products, exploring business cases for new innovations, and enabling multi-disciplinary teams to bring new solutions to market. As an early Health Fidelity hire, she’s motivated by seeing the direct impact that her insights have on company growth and strategy.

With a BS in Mechanical Engineering from University of Illinois and an MBA from Stanford Graduate School of Business, Christina aims to deploy her blend of business and technical know-how to continually decrease US healthcare inefficiencies, either as an entrepreneur or supporting organizations who have a similar ambition, like Health Fidelity.

Anand Shroff

Raj Tiwari
Chief Architect

Raj TiwariChief Architect

Working with cutting-edge technology that has a meaningful impact on healthcare and also makes business sense is the unique opportunity that attracted Raj Tiwari to Health Fidelity. He works alongside talented engineers, clinical informaticists and data scientists to solve some of the hardest problems in healthcare with Natural Language Processing, Machine Learning, Large-scale Data Analytics, advanced UX design and industry-leading cloud operations.

Raj believes in achieving technological excellence through a balance of creativity and unwavering discipline. His role involves not just architecture of software, but also processes that allow our software to be developed reliably and run at scale. He’s committed to providing our clients with a high quality, secure product that they can count on.

Raj has an extensive background in delivering safe, reliable and highly available SaaS products as part of his leadership roles at UPEK Inc. (now part of Apple) and Nuance Communications. He has an MS from Oregon Health & Science University and a BS from Indian Institute of Technology, Bombay in Electrical Engineering.

Forrest Walker
Director, Product Management

Forrest WalkerDirector, Product Management

Having spent his entire career in healthcare software at hospitals, payer organizations, and technology startups, Forrest has an experienced eye regarding the broad array of challenges facing our clients.

At Health Fidelity, Forrest leads product management – serving as liaison between clients, clinicians, and industry experts – a position that requires careful balancing of resources and stakeholder interests amidst an ever-changing regulatory backdrop. With the support of his San Mateo-based product management team, he is working to create technology-driven risk adjustment solutions that satisfy our clients’ business objectives.

Forrest holds a BA in International Relations from Bates College. He’s driven to cement Health Fidelity’s role in the future sustainability of the American healthcare system and sees promise in outcomes-based reimbursement models. A recent arrival in Silicon Valley, he wants to be on the leading edge of the industry’s transition to a more sustainable model for healthcare in this country.

Steve Whitehurst

Steve Whitehurst
Chief Executive Officer

Steve WhitehurstChief Executive Officer

With more than 20 years of leadership and experience in healthcare, Steve has successfully built, scaled, and launched technology businesses of varying size and maturity. His success lies in his ability to assess and find partners to support growth, fill in gaps and create better operational scale. As CEO at Health Fidelity, Steve is focused on building a great team that is strongly aligned with our mission and purpose.

Throughout his career, Steve has worked to directly improve upon our country’s healthcare system and his efforts have yielded a vast network of contacts and relationships that span the entire healthcare infrastructure. Steve held a leadership role at Stericycle Communications Solutions, a provider of cloud-based communication solutions for the healthcare industry after they acquired BerylHealth, where he was Chief Commercial and Strategy Officer. Earlier, Steve was Executive Vice President at H5, an innovative firm that developed NLP technology for e-discovery. Prior to that, Steve was Senior Vice President and General Manager at McKesson Provider Technologies.

Steve holds a Bachelor’s degree in Political Science from St. Mary’s College. He sits on a number of boards and acts as a mentor for the healthcare startup community.

Bill Zahn

Bill Zahn
Vice President, Client Services

Bill ZahnVice President, Client Services

Bill and his Pittsburgh-based client services team partner very closely with Health Fidelity clients to solve complex business challenges. Bill employs a holistic approach to solve systemic problems by identifying root causes while keeping an eye on the big picture.

Bill pioneered and oversees our unique risk adjustment assessment process, which involves an early pilot engagement with clients to help ascertain opportunity and readiness in order to evaluate long-term viability prior to broad adoption. He also directs a consultative, advisory team of experts that work alongside clients to integrate data, stand up new deployments, train coding staff, and provide support.

Bill has spent the last 25 years in the healthcare industry. He has helped several early to mid stage companies grow their businesses. Most recently, Bill was Vice President of strategy for Stericycle Communication Solutions. He has also served in senior management roles at Dynamed Solutions and Nationwide Better Health. Bill holds a BA in Economics from the Johns Hopkins University.

“We chose to partner with Health Fidelity because of the qualifications of its team, its substantial experience with our engine, and its vision for natural language processing as essential technology to empower and advance healthcare.”

Dr. Carol Friedman Professor and Vice Chair of the Department of Biomedical Informatics at Columbia University Medical Center

“By collaborating with the clinical and technology experts at UPMC, Health Fidelity is able to offer the most comprehensive, scalable solution on the market for perfecting the risk adjustment cycle.”

Mary Beth Jenkins Senior Vice President and Chief Operating Officer, UPMC Health Plan