Privacy Policy

Online Privacy Policy

Effective: 9/15/15

Health Fidelity, Inc. (“Health Fidelity”, “we,” “us,” “our”) is committed to letting you know how we will collect and use your personally identifiable information. This Privacy Policy is applicable to the Health Fidelity website, accessible at (“Website”). We have established this Privacy Policy to let you know the kinds of information we may gather on the Website, why we gather your information, what we use your information for, when we might disclose your information, and how you can manage your information.

This Privacy Policy does not apply to information that you may submit to us offline, or to third-party websites and mobile applications that may be linked to or from the Website. We are not responsible for the actions and privacy policies of these third-party websites and applications.

By visiting our Website, you are accepting the practices described in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Website. We reserve the right to modify the terms of this Privacy Policy from time to time without notice. Your continued use of our Website following the posting of changes will mean you accept those changes.

What Information About Me Is Collected and Stored?

We may collect two basic types of information about you: (1) personally identifiable information (“PII”) and (2) non-personally identifiable information (“non-PII”). PII is any information that you supply to us that can individually identify you. PII includes, among other things, your name and contact information (e.g., email address, postal address, telephone number). Non-PII includes information that does not personally identify you, such as your IP address, device identifiers, general location information, and demographic data.

Personally Identifiable Information

As a general matter, you can browse the Website without submitting your Personally Identifiable Information to us. However, there are some of circumstances in which you may supply us with your PII, such as:

  • Apply for a risk assessment through the Website.
  • Submit job applications.
  • Sign up to receive e-mail offers, newsletters or alerts.
  • Participation on social media accounts involving Health Fidelity.
  • Any other place on the Website where you knowingly volunteer information.

Non-Personally Identifiable Information

As stated above, we also collect non-PII when users interact with the Website. Non-PII does not personally identify you, and may include:

  • Device information used to access the Website. This may include IP address, unique device identifiers, browser type, browser language, and other information.
  • Usage information about interaction with the Website. This includes a history of the pages viewed or advertisements clicked on, or other information used to customize the Website.
  • Additional use data such as time and date of access, software crash reports, session identification number, and referring website addresses.
  • Aggregate data regarding the use of the Website.

How Do We Use Your Information?

We use the information we learn from you to help us personalize and continually improve your experience on the Website. We may use your personally and non-personally identifiable information in the following ways:

General Uses

The following general uses:

  • Provide requested content.
  • Communicate about features and enhancements on the Website.
  • Send newsletters and respond to inquiries.
  • Optimize or improve the Website and our operations.
  • Detect, investigate, and prevent activities that may violate our policies or be illegal.
  • Perform statistical, demographic, and marketing analyses of users of the Website.

We may use the information collected from one portion of the Website on other portions of Website, and we may combine information gathered across the Website into a single record. We may also use or combine information that we collect offline or we collect or receive from third-party sources to enhance, expand, and check the accuracy of your user records.

Use of Cookies and Other Tracking Technologies and Your Choices

Like many websites, we use “cookies”, which are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences and actions. We use cookies to monitor traffic, improve the Website, and make it easier to use and more relevant. Most web browsers automatically accept cookies but, if you prefer, you can usually modify your browser setting to disable or reject cookies. If you delete your cookies or if you set your browser to decline cookies, some features of the Website may not work or may not work as designed. For more information on cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at

We may also use web beacons or other technologies. A web beacon (also known as “action tags”, “tracer tags”, or “single-pixel gifs”) is an invisible graphic on a web page that is programmed to collect non-PII about your use of a given website. We do not share or provide PII we may collect through such web beacons, such as names, e-mail addresses and phone numbers without your express permission.

This Website also uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies or other tracking technologies to help us analyze how users interact with and use the Website, compile reports on Website activity, and provide other services related to Website activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a return visitor, and any referring website. The Website does not use Google Analytics to gather any PII. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies.

Your browser or device may include “Do Not Track” functionality. Health Fidelity’s information collection and disclosure practices will continue to operate as described in this Privacy Policy, whether or not a Do Not Track signal is received.

Who Do We Provide Your Information To?

We may disclose your non-PII in any other manner that we deem appropriate. We may disclose your PII collected on the Website to our agents, affiliates, partners, and other third parties as described below.

Third-Party Agents and Service Providers

We have third-party agents, subsidiaries, affiliates and service providers that perform functions on our behalf, including, but not limited to hosting, content syndication, content management, technical integration, marketing, analytics, and customer service. These entities may have access to PII if needed to perform their functions.


We may change our ownership or corporate organization while providing the Website. We may also sell certain assets associated with the Website. In such event, we may transfer some or all of your information to an entity acquiring all or part of our assets or to another entity with which we have merged. Under such circumstances, we would request the acquiring party to follow the practices described in this Privacy Policy. Nevertheless, we cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Privacy Policy.

Law Enforcement, Legal Process, and Emergency Situations

We may also use or disclose PII if required to do so by law or on the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Website; (b) protect and defend our rights or property, the Website or our users, or (c) act to protect the personal safety of us, users of the Website or the public.

What Steps Are Taken to Keep Personally Identifiable Information Secure?

We are concerned about ensuring the security of your PII and take certain security measures to help protect such information. Please understand, however, that while we try our best to safeguard your PII once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure. You can help to protect the privacy of your own information. You must take precautions to protect the security of any PII that you transmit over any public or untrusted network by using encryption and other techniques to prevent unauthorized interception of your PII. You are responsible for the security of your information when using unencrypted, public or otherwise unsecured networks.

How Long Do We Keep Personally Identifiable Information?

The time period for which we keep information varies according to what the information is used for. In some cases, there are legal requirements to keep data for a minimum period. Unless there is a specific legal requirement for us to keep the information, we will retain it for no longer than is necessary for the purposes for which the data was collected or for which it is to be further processed.

Children’s Information?

The Website is not intended for children under 13 years of age. Unless otherwise disclosed during collection and with parent or guardian consent, Health Fidelity does not knowingly collect PII from children under 13 years of age. If you are under 13 years of age, do not provide PII to Health Fidelity.

Notice to Non-US Users

The Website is published in the United States and is directed to individuals located in United States. Our policies are directed at compliance with the laws of the United States. If you are located outside the United States, you should be aware that your PII will be transferred to the United States, the laws of which may be deemed by your country to have inadequate data protection. If you use the Website, you consent to the use of such information as provided in this Privacy Policy and to the transfer of that information to and storage of that information in the United States. If you are uncertain whether this Privacy Policy conflicts with the applicable local privacy laws where you are located, you should not submit your PII to us.

Opting-Out of E-Mail Marketing Communications

You may opt-out of receiving future e-mail marketing messages and e-mail newsletters from Healthy Fidelity at any time by contacting us at Please note that you may not opt-out of our communication with you that are related to your use of the Website.

If you have any questions about this Privacy Policy, you should contact us by email at